I'm really keen on seeing the new Maser GT in person. More importantly I'd love to own one - and for a simple reason - exclusivity. I've seen anything from race modded Carerras to Bentley Continentals yet I've never seen a Maserati on the road.
It even makes the Aston Martin DB9 I drive past most days seem fairly ordinary. Why is that? The brand of course. Whilst Fiat and Alfa Romeo have more central a stage, Masterati is serving a very specific consumer. This consumer is very rich, discerning and aware of the marque. Marques are funny things you see, meaning different things to different people.
Yet at the top end, the differences are less noticeable. After all, the types of cars that command price tags of 60k plus are either not driven that much (and so just a show item, a symbol of conspicuous consumption) or the mark of a true connoiseur and collector.
The type of person who could name the test driver (Guerino Bertocchi) would probably own a car like this. As such, all of the high end vehicles command respect and not just because of their price tags. The stats too make them the pinnacle of driving, whether it be through experience, technology or luxury.
Whilst Maserati is competing in a very competitive marketplace it still speaks volumes of passion, power and the pleasure of the open road. All of these things and the rare relationship Maserati has with the UK consumer is exactly why I want one.
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