GM Dealers Offering Test Drives...

Of the Competition! Possibly the strangest thing you'll ever see/hear but it's true. As Seth Godin points out this is perfect, exact transparent marketing. If a potential customer can't see why your product is better then why would they buy right? Well this is a great way to highlight the benefits of your product over anyone else's. Much respect to GM.

GM Motors Small Concept

In what has got to be a first, GM Motors has actually opened up their concept cars to the public. There are all small cars designed for the US market (though I could see the Beat on the far left being quite popular here in the UK) and so far it shows - the very American Groove is in the lead. I actually quite like the Trax, the final concept on the far right. It looks a bit like a mini MPV or Jeep and frankly unless you are made of money those Chelsea tractors aren't going to be very appealing for much longer due to new government regulations... Regardless, make sure you vote, it might actually make a difference!